As part of the VM- Textransf Project and with the aim of sharing knowledge and experiences between each of the partners, the parties have made an analysis of the curricular needs of Visual Merchandising and Interior Design Studies in their respective countries. The conclusions of these analyses are very interesting and very valuable to the project, as they show the characteristics of the studies taught in each country and its impact on the labor market and industry, as well as the desirable qualities and professional skills of actual or future Visual Merchandiser, in order to improve the competitiveness of the industry in Europe. They also provide useful information on the development of teaching materials and experiences in research of every member. This will enrich the project and will be key to achieve the targets set in the framework.

The aim of our project is to unify all the teaching materials needed to ensure that students and professionals can develop the skills and abilities necessaries to become more competitive in the labor market and thus add value to our textile and fashion industry. Therefore, sharing this knowledge is a milestone in the development of VM- Textransf project. Each partner will adapt the training and formation to their social and industrial reality.

Studies on Visual Merchandising and Interior Design are not recognized at university level in any of the partner countries. It is true that we all have our professional programs and studies on subjects of interest, offered by both public and private entities, but they are not unified in terms of areas of study, modules and / or core subjects. The subjects are disperse in different studies as Interior Design, Architecture, Window Display studies or other studies related to marketing or business management.

With the VM- Textransf project, we want to standardize the specific contents that we consider essential for the development of the activity of the Visual Merchandiser and create a specific training to educate professionals, give them the knowledge and help them to develop the skills needed to pursue a career in an industry of constant change and growth.