VM-TEXTRANSF: Transfer of Training Methodologies and Contents about Visual Merchandising for the Textile Sector

VM-TEXTRANSF Project is born from the need for 4 European regions (Galicia in Spain, Attica in Greece, Adana in Turkey and Lithuania) of high-skilled workers about retail visual marketing and in particular, visual merchandising in the textile sector. Two of those regions (Galicia and Attica) are characterized by a traditional and relevant textile sector, which needs to move from a production-focused model to another one fostering distribution and commercialization. The other two regions (Adana and Lithuania) present an increasing textile sector whose companies are starting to develop their brands and open their own shops, for that reason need to improve their retail marketing strategies. Unfortunately, in all those regions there is a deficit of quality vocational training offer in the field of visual merchandising.